MUSIC MARKETING

Well first we had to plan the direction we wanted to go with this project. Which we had a bit of difficulty with, that was until we decided upon my name Eddie and then technicians. After that we were on a roll. We decided the social media platforms and created one for each accordingly. We also decided a website with merchandise, tour dates and about me for each of the member was also crucial. We also did research for 2 major companies that our band was under and we created our band logo afterwards. We drew on a storyboard out how the music video was to go. We settled on a partying scene with the technicians and then Eddie the "cop" was going up to them as they were partying and he just wanted to join. However, they saw the cop and they all dropped everything and ran away from the cop thinking they were going to get arrested. The cop chases after a member catches up to the member and asks to party. They come back walking together and it ends with them all partying together with the cop. That's essentially the music video as well, we all agreed to meet up on a Saturday night, the scene opens up with the technicians all on the floor at 4 am and them getting up and asking where's Eddie? Then it cuts to them opening the trunk and there I am holding a spider man bear. Then it jumps back to when it 1am of all of them partying. Then the whole Eddie shows up and so forth. The video includes lots of edits and cuts and it gives off the partying vibe. That's what we were going for, our target audience would know how to party and our message is to tell them to let loose once a while. It's also literally night-time and there was times when we were running. The scenes were filmed around Tequesta and under a bridge. It was at night time and temperatures were rather cold. However we persevered and still got it all done. For the presentation it was split up on who does what and we went up and presented accordingly.

Overall I learned that it's a fun yet tedious process to make something from the ground up. Making something from scratch with love, time and effort and sometimes a group. Every aspect of this project will aid in my future projects that I do for my Cambridge portfolios. I learned how to work better with others and compromise and listen to their opinions and suggestions. This project was a real fun project to work on and the outcome of the music video, I couldn't have been more happy.

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